SI Group Visual Identity by BoostYourEnterprise
SI Group Hawaii embodies a team of humble, personable, and dedicated professionals, committed to providing their clients and partners with a seamless, confident experience. When they partnered with BoostYourEnterprise for a brand identity project, their goal was to encapsulate this relaxed, secure, and joyful essence while maintaining their promise of proactive professionalism.
This vision comes to life with their logo, a dual image representing both a wind-filled sail and a meticulously arranged tangram puzzle. This design beautifully merges the analytical and creative aspects of SI Group’s approach, highlighting the importance of strategic planning and adaptability to meet their clients’ evolving needs.
The brand’s breezy and personable vibe is further enhanced by a vibrant color palette and evocative imagery that celebrate SI Group’s Hawaiian roots. The use of stunning tropical tones and breathtaking coastal scenes reinforces their heritage, creating an engaging and memorable visual identity.
Services Provided:
Imagery
Print & Marketing
Custom Presentation
SI Group Website Transformation
Following SI Group’s comprehensive corporate rebrand, an updated website design was the natural evolution. Collaborating closely with their team, BoostYourEnterprise crafted an engaging online experience that encapsulates SI Group’s approachable and reassuring brand persona.
The new design not only exudes a sense of effortless confidence but also effectively conveys their practical and essential services, ensuring a seamless blend of warmth and professionalism.
